“Mexicans have been going to the mercado and tianguis since the Aztecs. It is in our way of life.”— Large Mexican retailer’s CEO
Importance of mom&pop stores in Mexico’s society
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Each Mexican family visits a tiendita an average of 276 times a year
750 000 Mom & Pop stores operate in Mexico
6 million Mexicans work informally in food and beverage retailing
EXCLUSION
Our research shows that most Mom & Pop stores in Mexico are excluded from both public and private services. These micro-businesses have three key needs.
Access to Training
Firstly, owners need intensive training which will enable them to compete with the larger supermarket and mini-mart franchises expanding into the area.
Access to Resources
Secondly, they need access to the business resources essential for growth: capital and micro-services, technological improvements for their businesses, and public programs.
Access to Markets
The stores depend heavily on only a few suppliers, leading to small profit margins and little window of opportunity for product diversification, growth and expansion. We provide stores access to the full range of products available.
COMPETITION
In addition, these stores face increasing competition from not only other Mom & Pop stores, but also from a growing number of mini-mark chains such as OXXO and 7-Eleven.
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There are 14,000 Oxxos in Mexico.
Oxxo open a store every eight hours
Everytime an Oxxo opens, they typically cause 5 tienditas to go out of business.
“Sources: Study TENOLI with 150 mom&pop stores in Iztapalapa.”
Download “The faces of Iztapalapa”
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